Standards help to bridge the gap between research and market.

Standards-making relies on input from industry, research and end-users, involving experts that represent diverse stakeholders spread all over the globe. However, the standards-setting culture and formal rules are sometimes at odds with the culture and practice of research. Based on previous research the lack of openness and transparency, and a suboptimal interaction with academic research are issues that could explain a lack of success in a European setting.

An article published in 2018, in the International Journal of Standardization research, studied how an ongoing international standards project has interacted with an international academic research community. The results of the study show that establishing feedback loops between standardisation, research, and development is essential in order to produce results. However, the study also shows that in individual projects, internal processes and culture in the standard setting group could be of crucial importance for the outcome.